Tweet This Share This A creative brief is the most important part of any creative project. It serves as the outline of all the work that is to be done. It is a summary of every single aspect involved in the project, making it easier for both client and designer to keep track of their progress. Creating a creative brief can be a daunting task.
Good logos feature something unique without being overdrawn. Principle of design; which translates to: Keep It Simple, Stupid. It does convey a very important design consideration. Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the requirements of the client.
A refined and distilled identity will also catch the attention of a viewer zipping by signage at 70 miles per hour, on packaging on the crowded shelves of a store, or in any other vehicle used for advertising, marketing and promotion.
Memorable Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.
You may be interested to see some examples of bad logo designs. Surprising to many, the subject matter of a logo is of relatively little importance, and even appropriateness of content does not always play a significant role.
This does not imply that appropriateness is undesirable.
It merely indicates that a one-to-one relationship between a symbol and what it symbolized is very often impossible to achieve and, under certain conditions, objectionable.
Ultimately, the only mandate in the design of logos, it seems, is that they be distinctive, memorable, and clear. Timeless An effective logo should be timeless — that is, it will endure the ages. Will the logo still be effective in 10, 20, 50 years? Notice how the Coca Cola logo has barely changed since ?
That is timeless design. Thanks for the tip off Jon. Versatile An effective logo should be able to work across a variety of mediums and applications.
The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats. Ask yourself; is a logo still effective if: Printed in one colour?
Printed on the something the size of a postage stamp? Printed on something as large as a billboard?IICONIC Creative is an Australian based Agency making businesses famous!
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Nail that first impression with a stunning logo, and seal the deal with a flawless brand that’s as unforgettable as your business. Start a Design Contest and our designers will create a custom logo with a full brand identity you’ll love, guaranteed. Marketing as a recognized profession has a brief, yet significant history, stemming from a company's need to set itself apart in a crowded marketplace.
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